Shopify Plus Blog

Get ahead with the latest in e‑commerce and Shopify Plus.

How to Make Your Brand Visible to AI: The Complete AEO Playbook
How to get ChatGPT, Perplexity, and Gemini to recommend your brand — schema markup, answer-first content, entity consistency, press corroboration, and the quarterly citation audit.
Digital Optimization and AI Optimization: One Practice, Three Audiences
How digital optimization now serves humans, search engines, and AI assistants at once — structured data, answer-first content, verifiable specificity, and entity consistency.
Quick Tip — Don't Ever Delete Shopify URL's — Simply Redirect Them
While working with our client Hatchbeauty Brands, we were lucky enough to have the previous CPO of DailyMail, Noah Szubski, advise us on our content and digital strategy, while we were working on web development and design for their online stores....