Aureum Collective

Aureum approached Exhibea to reimagine and upgrade its website to Shopify 2.0 while elevating the design to reflect the brand's combined respect for heritage and progressive technologies. We designed and developed a serene site with luxurious interaction animation, placing focus on product storytelling that appeals to the senses.

A new brand identity system, expressed in commerce

Exhibea created a new brand identity system alongside the site itself — typography and art direction that embody the heart of Aureum, applied consistently from homepage to checkout.

Sensory product storytelling

Product pages were built around texture, weight, and daily ritual — the qualities that make Aureum “the only accessory you need to reach for in the morning” — supported by subtle interaction animation throughout.

Results

• +65% average order value
• +75% conversion rate