The Elder Statesman

The Elder Statesman

elder-statesman.com

Roles

Email Marketing Strategy · Lifecycle Automation · Retention Marketing

Industry

Luxury Fashion

Where function meets luxury: Exhibea developed an email marketing strategy for The Elder Statesman to increase customer acquisition and retention using Klaviyo — extending the brand's rarefied in-store feeling into the inbox.

Retention infrastructure for a luxury clientele

Automated flows and campaign architecture were built in Klaviyo to nurture a high-LTV customer base, with segmentation and creative that respect the brand's understated voice.

Features — Klaviyo Flows & Segmentation · Campaign Architecture

Partners — Shopify · Klaviyo