Loftie

Less screen. More dream. Exhibea established a new eCommerce experience for Loftie that is dynamic, engaging, and inclusive — spanning user experience and digital design across web and mobile, with a site hierarchy that is elegant and easy to use.

Positioning a category-creating product

The project encompassed brand positioning and messaging that frames Loftie as a place to learn about the importance of screen-free rest — education and commerce working as one system.