Postmarc

postmarcny.com

Exhibea designed and developed Postmarc's Shopify experience, building a custom fabric callout system that surfaces material stories across the catalog, alongside bespoke page templates and cart improvements.

The most enduring brands are built on three things: insight, inspiration, and integrity.

Insight to understand not only what customers buy, but what they aspire to. Inspiration to create something worth remembering. And integrity to remain true to a vision as the business grows.

Postmarc embodies all three. Inspired by travel and discovery, the brand blends European sophistication with the ease of American sportswear, creating clothing for a life defined by movement, curiosity, and experience.

Our challenge was to create a digital experience that felt as considered as the product itself. From a custom fabric education system that brings craftsmanship and material quality to the forefront, to collection filtering and merchandising architecture designed for effortless discovery, every detail was built to deepen engagement and remove friction from the path to purchase.

The result:
• Conversion Rate +29%
• Orders +26%
• Average Order Value +6%

The metrics are encouraging. More meaningful is that the digital experience now reflects the strength of the brand itself—giving Postmarc a stronger foundation for its next chapter of growth. Grateful to the Postmarc team for their trust. 

A custom fabric callout system

Fabric and material details are structured as reusable, admin-manageable callouts that appear across product pages — turning material quality into a consistent, scalable selling point rather than one-off copy.

Cart and template engineering

Custom page templates and cart improvements were delivered alongside post-launch analytics reporting, giving the brand both a stronger storefront and visibility into what it's doing.