Urban Wood Goods

Exhibea designed and developed a whole new digital experience for Urban Wood Goods — builders, storytellers, and memory makers working in reclaimed wood. The result is a highly interactive, illustrative website that lets users feel the magic of the material instantly.

Material storytelling as commerce

Illustration and interaction bring the provenance of reclaimed wood into the shopping journey, differentiating a made-to-order furniture business in a commodity-heavy category.