Reshaping the online experience with Retrouvai
Retrouvai approached Exhibea with the goal of revamping their online experience to expand their customer base, with a more modern and content-rich look and feel to enhance user experience and product discovery. The team elevated the user experience with premium animations, parallax scrolling, and new functionality for product discovery, knowledge, and conversion. In order to make a big visual impact, we completed a redesign and refreshed digital brand direction with whimsical yet luxurious look and feel.
Educational content and brand highlights were seamlessly integrated into the homepage and product pages. A press section was also added to display product testimonials from trusted publications. The primary focus was on enhancing conversion, with features like the "Add to Cart" option clickable directly within product cards and enticing upsell opportunities in the mini-cart, encouraging users to reach spending thresholds for perks like free shipping.
Simplifying product categorization and discovery for new adopters
In order to enhance product discoverability and create a more user-friendly experience for newcomers, the focus was on refining categorization within each product type. Previously, users could only browse products by the branded name of the technology, which was simple enough for those already familiar with the brand, but proved less accessible for new adopters. While the option to shop by category still exists in the menu, it is now presented as a secondary choice with added explanatory text to help users understand what they're selecting. Visual imagery in the menu makes choosing from the vast array of collections even more user-friendly.
Every product page offers an in-depth look at the craftsmanship behind each pieve, full-bleed gallery image and video, 50-50 text columns, clear product storytelling, and an information-packed ‘All in the details’ section. Plus, shop the look and featured collections help highlight what’s new and suggested product combinations.
Making use of native Shopify filters, Exhibea optimized PLPs to explain features, such as gemstone usage, in a side pop-out. Product features and relevant storytelling info is broken down into different content blocks that can be managed on the admin side and dynamically displayed.
Visit the website: https://www.retrouvai.com
